Apple’s Mac Team One-Upping Value-chain Learning Offering
A few months ago I blogged about Apple’s inclusion of their customers into their learning strategy because they assess their entire value-chain and how learning can enhance it…
I recently received an email with the above image/message embedded in it – to me this is further fodder re: Apple’s investment in the learning of its Mac users. A powerful strategy in a market where most are trying to compete on low-cost with what’s becoming a commodity (computers).
Instead Apple has decided to keep it’s prices at a premium and customers expect it. In return they get things such as one-to-one training which has the dual-benefit of teaching Apple’s customers how to use their underdog product and making them loyal Apple buyers. I’ll bet the majority of questions asked of Apple’s customer trainers are somewhat, dare I say, basic, based on what the average user is trying to accomplish. Computers have advanced to the point that everyday users should be able to accomplish what they want without a technical background – if Apple can make these tasks easier for the low-tech folks out there then they have a winning strategy.
Offering a classes to their customers for a very low price certainly isn’t a profit center for Apple – teaching them to use their products will certainly help sustain sales in the future, though, and that’s what Apple’s betting on with their strategy to invest in the learning of their customers.
Apple’s just taken one more step in the direction of putting learning into the hands of customers eager to learn how to use devices in the information age – self-directed learning at its finest.
How would it affect your organization if your customers were better able to utilize your product or service?
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